RESUME

Professional Experience

2022 - Present

Founder, Photographer - Ali Knowles Media

Founded and developed a lucrative five-figure photography business by effectively utilizing social media marketing, demonstrating knowledge of brand development and identity, exercising project management to manage projects, deadlines, and priorities, all while consistently problem solving to maintain an excellent client experience.

Executed a social media brand strategy by developing a following of 100% organic followers through regular posting and interacting, resulting in a consistent engagement rate of 9% - 13% per post.
Generated $25,000 in sales revenue by developing the brand part time and by taking on an average of 10 clients every month.
Prepared client FAQ Guide for clear client communications prior to the scheduled shoot regarding what to expect, style guides, and pricing information by utilizing graphic design skills, resulting in improved organization and a more positive client experience.
Demonstrated project management skills by continuously problem solving, from faulty equipment, shifting client timelines, to client satisfaction.
Utilized market research skills by analyzing competition amongst similar photography brands, resulting in reasonable, but competitively set prices.
Analyzed Cost of Doing Business (CODB) by consistently keeping track of business expenses resulting in maximized profitability.
Increased Instagram reach over 90 days by consistently posting and engaging with followers, resulting in a 1300% increase in reach.
Demonstrated analytical skills by understanding the Ali Knowles Media audience, curating a brand voice to cater specifically to the highest reported demographic (Female, 18-35) resulting in consistent follower interaction.

2021 - 2025

Social Media Content Creator, WTE Solutions - MOBLZ Account

WTE Solutions is a tech company with 20+ years in the business that provides answers to problems regarding cloud computing, website design, data engineering, and more. MOBLZ, founded under the parent company of WTE Solutions, focuses specifically on expanding into the event coordination space, and providing vendors with the tech tools to run an effective business.

Designed and implemented a comprehensive social media strategy by demonstrating full knowledge of the MOBLZ audience demographic, resulting in increased followers (523%), likes (35%), impressions (171%), and overall reach (208%) exponentially within the first quarter of 2022.
Developed and executed marketing campaigns by demonstrating knowledge of current trends and patterns of audience interaction, increasing the social engagement rate by 7%.
Presented weekly KPIs to the marketing team, noting room for improvement, signs of growth, and signs of decline, resulting in improved communication and visibility across all members of the team.
Coordinated and monitored a 2,000+ person event every month as the Head of Communications for the event, working with vendors, and monitoring security threats.
Created compelling content aligning with company goals by demonstrating expert knowledge of the MOBLZ and WTE Solutions brands, resulting in increased viewership across email marketing, blogs and social.
Effectively rebranded MOBLZ social media by designing social templates, content calendars, and Excel sheets with lists of content, resulting in a more cohesive social media strategy.
Identified and implemented best practices for SEO and organization by performing SEO audits, resulting in improved website organization and 5% increase in traffic to the site.

Education

University of Southern California, MA - Annenberg School for Communication and Journalism, Marketing Communications

Appalachian State University, BA - Political Science, American Politics

The University of North Carolina at Chapel Hill - Digital Marketing Certification