RESUME

Professional Experience

2022 - Present

Founder, Photographer - Ali Knowles Media

Founded and developed a lucrative six-figure photography business by effectively utilizing social media marketing, demonstrating knowledge of brand development and identity, exercising project management to manage projects, deadlines, and priorities, all while consistently problem solving to maintain an excellent client experience.

Executed a social media brand strategy by developing a following of 100% organic followers through regular posting and interacting, resulting in a consistent engagement rate of 9% - 13% per post.
Demonstrated extremely strong attention to detail and the ability to balance multiple projects at a time in a fast-paced environment.
Developed and published social media ads via Instagram, resulting in 100,000+ profile views, with 30% of viewership stemming from ads, resulting in a 8% increase in client inquiries.
Demonstrated strong understanding of brand voice and audience, averaging an engagement rate of 9% per post.
Launched Ali Knowles Media Tik Tok resulting in 50,000+ video views within the first two months.
Prepares all client documents including timelines, proposals, contract, and creative briefs

2025 - Present

Account Coordinator, The Marketing Machine

Serves as the Account Coordinator across 7 client accounts to support agency Account Executives in day to day responsibilities such as: client communication, project management, design team and vendor communication, and more. Works with both B2B and B2C models across various industries such as: dental, landscaping, construction, financial, and non-profit space.

Serves as the Account Executive on two accounts, while maintaining a supporting role on other accounts.
Account Executive on a dental account that spans across 15 locations; managing direct mail campaigns, digital ad placements, and all other marketing efforts. Developed a ‘Use It Or Lose It’ dental benefits campaign across all locations made up of eight touch points for each location (email, text, voicemail) resulting in over 600 booked appointments.
Improved a clients social engagement by over 1,000% by demonstrating clear knowledge of paid social and algorithm trends.
Supports the execution of integrated marketing campaigns across multiple channels (digital, print, social, etc.).
Oversees project timelines, budgets, and workflow to ensure deliverables meet expectations.
Collaborates with internal creative, media, and digital teams to bring campaigns to life.
Manages campaign analytics, client retainer time reports, and provides insights for account optimization.
Prepares proposals, creative briefs, and other client-facing documents.
Constant use of project management tools such as Wrike and Microsoft Suite.

Education

University of Southern California, MA - Annenberg School for Communication and Journalism, Marketing Communications

Appalachian State University, BA - Political Science, American Politics

The University of North Carolina at Chapel Hill - Digital Marketing Certification